Context Window
How much text a model can hold in mind at once, counted in tokens. Anything beyond it is forgotten, which is why very long conversations start to lose earlier details.
Related terms
AI Brand Mention
Your business being named in an AI answer, with or without a link. Worth tracking separately from traffic, because a mention can win the customer without ever producing a click.
Markdown
A plain-text way of writing formatted documents using symbols like # for a heading. AI systems read it easily because the structure is unambiguous, which is why some sites now offer it alongside HTML.
NLP (Natural Language Processing)
The field concerned with computers handling human language: understanding it, generating it, translating it. Everything from spam filters to chat assistants sits somewhere in it.
MCP (Model Context Protocol)
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.
ClaudeBot
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.
Recommendation Engine
A system that suggests what somebody might want next based on behaviour — the “customers also bought” of an online shop. One of the oldest commercial uses of machine learning.