Neural Network
A system of simple connected units, loosely inspired by the brain, that learns patterns from examples rather than following rules somebody wrote. Nearly all modern AI is built on one.
Related terms
Microdata
An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.
AI Content Detection
Tools that claim to identify AI-written text. Unreliable in both directions, and worth knowing about mainly because somebody may point one at your content and draw a confident wrong conclusion.
AI Crawler
A bot that reads websites on behalf of an AI company, either to build an index or to answer a live question. They arrive under their own names and obey robots.txt, so you can decide which are welcome.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Long-Tail Query
A longer, more specific search — “boutique hotel Siem Reap near Pub Street with a pool” rather than “hotel”. Individually rare, collectively most of all searches, and far easier to answer well.
Topical Authority
Being recognised as a reliable source on a subject rather than on a single keyword, usually by covering it thoroughly and consistently. It is what makes a small site beat a bigger one in a narrow field.