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AI & Answer Engines

Content Signals

An extension to robots.txt that states not just who may crawl, but what they may do with what they find: appear in search, be quoted in answers, be used as training data. It lets you permit citation while refusing training.

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AI & Answer Engines

Entity SEO

Optimising to be recognised as a specific, real thing rather than for particular keywords. In practice it means consistent naming, structured data, and being mentioned in enough other places to be corroborated.

AI & Answer Engines

AI Bias

When a system produces unfair results because its training data reflected an unfair world. It matters commercially as well as ethically: a biased model makes confidently wrong decisions about real people.

AI & Answer Engines

AI Policy Page

A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.

AI & Answer Engines

Knowledge Graph

A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.

AI & Answer Engines

Review Schema

Markup for ratings and reviews, including who wrote them. It feeds the star ratings in search results, and gives an assistant something concrete to cite about your reputation.

AI & Answer Engines

AI Readiness

Whether a website can be reached, understood and quoted by AI assistants. It covers crawler access, structured data, clear headings, published contact details and speed — the unglamorous things that decide whether a model will name you.

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