Agentic Browsing
An AI navigating a website on somebody’s behalf: finding the price, checking availability, sometimes buying. Sites that rely on hover menus and unlabelled buttons are hard for an agent to use.
Related terms
AI Overviews
The written summary Google now places above its search results, assembled from several pages and citing a few of them. Appearing inside one can bring visitors; being left out of one can quietly cost you the clicks you used to get.
Organization Schema
Structured data describing the business itself: name, logo, address, contact details, social profiles. The single most useful markup for being recognised, and the one most small sites are missing.
Text-to-Speech
Turning written text into spoken audio. Modern voices are convincing enough to be used for real narration, which raises its own questions about disclosure.
Temperature
A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.
Author Authority
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.
Deep Learning
Machine learning using neural networks with many layers. The depth is what lets a system learn complicated things — recognising a face, translating a sentence — without anyone specifying how.