Predictive Analytics
Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.
Related terms
FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.
Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
Human-in-the-Loop
Keeping a person in the decision, either approving what the AI produced or handling the cases it flags. The usual sensible middle ground between doing everything by hand and trusting a machine completely.
Training Data
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
Google-Extended
The robots.txt setting that controls whether Google may use your content for Gemini and AI Overviews. It is separate from ordinary Google Search, so you can allow one and refuse the other.
Vector Database
A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.