Brand Positioning
The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
Branded Hashtags
A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
BreadcrumbList Schema
Markup describing where a page sits in the site’s hierarchy. It helps both search engines and assistants understand that a page is a service under a category, not a stray document.
Breadcrumbs
Small links under the header that show the containing sections of a given page. Breadcrumbs provide navigation paths for users to backtrack through website sections.
Bug
An error that occurs in software, apps, or websites that prevents them from functioning correctly. Developers fix bugs to ensure smooth functionality.
Cache
A place where data is stored temporarily when accessing a website, used to enhance website speed. Clearing the browser cache can reflect recent changes on a website.
Call to Action (CTA)
A call to action is a prompt on a website that encourages the user to take a specific action, such as signing up for a newsletter, making a purchase, or contacting the company.
Canonical Tag
An HTML tag that specifies the preferred version of a web page when there are multiple versions with similar content to avoid duplicate content issues. <link rel="canonical"…
CAPTCHA
A CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a type of challenge response test designed to determine whether a user is a human or an…
Chatbot
An artificial intelligence program used to automate customer interactions for a company.
Chunking
Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.
ClaudeBot
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.
Cloud Computing
Cloud Computing is when computing services, like servers, storage, databases, networking, software, and analytics, are provided over the internet (the cloud). This allows for…
Cloud Hosting
Cloud hosting is a type of web hosting that uses virtual servers to host websites, leveraging the resources of a network of physical servers. It offers scalability and flexibility.
CMS (Content Management System)
A content management system is a software application that allows users to create, manage, and modify digital content on a website without requiring technical expertise.
Comment
A form of engagement in which a user replies to a social media post.
Computer Vision
AI that interprets images and video — reading a document, recognising a product, counting people. The part of AI that has been quietly working in industry for years.
Content Freshness
How recently a page was published or genuinely updated. It matters most for things that change — prices, availability, guidance — and matters little for things that do not.
Content Marketing
The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.
Content Negotiation
When the same URL serves different formats depending on what the visitor asks for — HTML for a browser, Markdown for an assistant. It lets one address serve people and machines without either getting a compromise.
Content Provenance
A record of where a piece of content came from and how it was made, sometimes attached to the file itself. Emerging as a way to tell an original photograph from a generated one.
Content Signals
An extension to robots.txt that states not just who may crawl, but what they may do with what they find: appear in search, be quoted in answers, be used as training data. It lets you permit citation while refusing training.
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
Context Window
How much text a model can hold in mind at once, counted in tokens. Anything beyond it is forgotten, which is why very long conversations start to lose earlier details.