Alt Text
Descriptive text within the HTML code of an image tag that provides information about the image for search engines and accessibility purposes. <img src=”example.jpg” alt=”Red car…
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
Amplification Attack
An amplification attack is a DDoS technique that exploits vulnerabilities in network protocols to generate a large volume of traffic from a small number of requests, amplifying…
Analytics
The systematic computational analysis of data or statistics, often used to measure the performance of a website or marketing campaign.
Answer Box
A boxed answer at the top of a results page, lifted from one page and credited to it. Winning one usually means having answered the question plainly and early rather than burying it.
Answer Engine
An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”
Apache Web Server
The widely used web server software developed and maintained by the Apache Software Foundation, compatible with .htaccess files for configuring server settings. Configuring…
API (Application Programming Interface)
An API is a way for software applications to talk to each other. It helps different systems work together and share information. Social media platforms or any open source software…
Applebot-Extended
Apple’s equivalent, governing whether your content feeds Apple Intelligence. Ordinary Applebot, which powers Siri and Spotlight, is controlled separately.
Application Layer Attack
An attack targeting the application layer (Layer 7) of the OSI model, often mimicking legitimate user behaviour to evade detection. HTTP floods, where attackers send a high volume…
ASO (App Store Optimization)
The process of optimizing mobile apps to rank higher in an app store’s search results.
Author Authority
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.
Back-End Development
Back end development involves server side processes, managing the logic, database interactions, and server operations that power the front end of websites.
Backlink
Refers to links from other websites back to your website, which can help enhance search engine rankings. Backlinks are an important factor in SEO.
Backup
Backup refers to the process of creating and storing copies of website files and databases to prevent data loss in the event of hardware failure, cyber attacks, or accidental…
Bandwidth
The rate of data transfer on a hosting account, often expressed as the amount of data transferred in a specific period. Bandwidth is used when visitors access a website,…
Big Data
Big Data is large and complex data that is hard to process with traditional applications. It uses advanced analytics to find patterns, trends, and connections in the data. Social…
Black Hat SEO
Black hat SEO refers to unethical tactics used to manipulate search engine rankings, often violating search engine guidelines in order to achieve quick and deceptive results.…
Blockchain
Blockchain is a technology that records transactions on multiple computers in a way that prevents changes to the recorded data. It offers a secure and transparent method for…
Blocking IP Addresses
Utilizing .htaccess to block specific IP addresses or ranges from accessing a website, enhancing security and mitigating unwanted traffic. Preventing malicious IP addresses from…
Blog
A personal online journal that is frequently updated and intended for the general public.
Boost
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
Bootstrap
A widely used front end website development framework for building responsive, mobile first designs. Bootstrap provides pre built design templates using HTML, CSS, and JavaScript.
Botnet
Botnet is a network of compromised computers (bots) controlled by an attacker to launch coordinated DDoS attacks, increasing the attack’s scale and complexity. The Mirai botnet…
Brand Management
A function of marketing that employs various methods to increase the perceived value of a product or brand over time.