Applebot-Extended
Apple’s equivalent, governing whether your content feeds Apple Intelligence. Ordinary Applebot, which powers Siri and Spotlight, is controlled separately.
Related terms
Speakable Schema
Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.
Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
Entity
A distinct thing a search engine can recognise: a company, a person, a place, a product. Being understood as an entity, rather than as a string of characters, is what lets you be recommended by name.
MCP (Model Context Protocol)
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.
Rich Result
A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.
Chunking
Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.