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AI & Answer Engines

AI Visibility

How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.

Related terms

AI & Answer Engines

Watermarking

Marking AI-generated content so it can be identified later, often invisibly. Part of the same effort as provenance, and equally early.

AI & Answer Engines

Knowledge Graph

A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.

AI & Answer Engines

User-Agent

The name a browser or bot gives when it requests a page. It is how a server tells Googlebot from ChatGPT from a person, and how robots.txt rules are addressed to one and not another.

AI & Answer Engines

Predictive Analytics

Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.

AI & Answer Engines

Chunking

Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.

AI & Answer Engines

Fine-Tuning

Taking a general model and training it further on your own examples so it follows your tone or handles your particular task. Useful when prompting alone keeps producing nearly-right answers.

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