Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed with a single focus or goal, known as a call to action (CTA).
Related terms
Call to Action (CTA)
A call to action is a prompt on a website that encourages the user to take a specific action, such as signing up for a newsletter, making a purchase, or contacting the company.
Schema Markup
Code that helps search engines understand the content of a web page, enhancing search results with rich snippets and structured data. Using schema markup to display star ratings…
Algorithm
A set of rules followed by a search engine to rank web pages in the search results. Google’s algorithm considers factors like relevancy, quality, and user experience to determine…
Back-End Development
Back end development involves server side processes, managing the logic, database interactions, and server operations that power the front end of websites.
Alt Text
Descriptive text within the HTML code of an image tag that provides information about the image for search engines and accessibility purposes. <img src=”example.jpg” alt=”Red car…
On-Page SEO
On page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing both the content and…