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Andy Sim
Founder & Creative Director

Andy Sim

Founder of Angkor Design. 25 years in technology, building websites, mobile apps and hospitality software from Siem Reap.

  • 25Years in tech
  • 126Articles written
  • 1,000+Businesses served
  • 2Cambodia studios

Andy Sim — full name Kamsan Sim — is an experienced Creative Director and webmaster with 25 years in the technology industry, and the founder of Angkor Design.

He began his career in 1999 as a computer instructor at the Cambodia Institute for Development and Human Rights (CIDH) and the International Khmer American Institute (IKAI). In 2005 he moved into website design at Cambodia Angkor Real Estate Co., Ltd. (C.A.R.E.), and in 2009 into the hospitality industry at Angkor Miracle Resort & Spa.

Over the years he has worked with Borei Angkor Resort & Spa, NagaWorld Casino & Resort and Thansur Bokor Casino & Resort, and served as Group Creative Director for Memoire Resort & Spa. He then started his own team, specialising in web design and hosting, mobile app development, interactive multimedia and hospitality software. Since 2018 he has focused on SEO, SEM, EDM and digital marketing, and writes here to share what that work has taught him.

In October 2025 he was one of the judges at the Turing Hackathon Cycle 9 in Siem Reap, organised by the Techo Startup Center. Away from the screen he photographs Cambodia's natural places, often by drone.

At a glance

Full name
Kamsan Sim
Known as
Andy Sim
Nationality
Cambodia
Works in
Khmer and English
Role
Founder & Creative Director, Angkor Design
Based
Siem Reap, Cambodia · Phnom Penh, Cambodia
In technology since
1999
Focus now
Vibe coding · Answer Engine Optimisation (AEO) · Generative Engine Optimisation (GEO) · AI prompt engineering
Published here
126 articles on angkordesign.com
Also runs
8 Cambodian web ventures
2025 focus

Where Andy is pointed now

Search stopped being ten blue links. These are the skills that decide whether a business gets quoted by an AI answer — or never surfaces at all.

  • 01Vibe coding
  • 02Answer Engine Optimisation (AEO)
  • 03Generative Engine Optimisation (GEO)
  • 04AI prompt engineering

The craft underneath

Design & build

  • Website design
  • Mobile app development
  • UI/UX design
  • Hospitality websites and software

Infrastructure

  • Domain registration and web hosting
  • Website performance
  • Site security

Search & growth

  • SEO
  • SEM and EDM
  • Digital marketing
  • Content strategy

The road here

  1. 1999

    Teaching the machines

    Computer instructor at CIDH and the International Khmer American Institute (IKAI).

  2. 2005

    Into the web

    Moved into website design at Cambodia Angkor Real Estate Co., Ltd. (C.A.R.E.).

  3. 2009

    Hospitality years

    Entered the hospitality industry at Angkor Miracle Resort & Spa.

  4. 2012

    Creative direction

    Group Creative Director for Memoire Resort & Spa, with projects for Borei Angkor Resort & Spa, NagaWorld and Thansur Bokor.

  5. 2018

    Search takes over

    Focused the studio on SEO, SEM, EDM and digital marketing.

  6. 2024 – now

    The AI shift

    Took the studio into AI-era search and delivery: vibe coding, AEO, GEO and prompt engineering.

  7. 2025

    Judging the next wave

    Judge at the Turing Hackathon Cycle 9 in Siem Reap, organised by the Techo Startup Center.

Questions people ask

Who is Andy Sim?

Andy Sim, whose full name is Kamsan Sim, is the founder and Creative Director of Angkor Design, a web and mobile studio in Siem Reap, Cambodia. He has 25 years in the technology industry and has led website, mobile app and hospitality software projects for more than a thousand businesses since 2005.

What does Andy Sim do?

He designs and builds websites and mobile apps, runs domain registration and hosting, and leads search and growth work — SEO, SEM and email marketing. Since 2024 his focus has been AI-era search: answer engine optimisation (AEO), generative engine optimisation (GEO), prompt engineering and vibe coding.

How much experience does Andy Sim have?

25 years. He began in 1999 teaching computing at the Cambodia Institute for Development and Human Rights and the International Khmer American Institute, moved into website design in 2005, and has worked in hospitality technology since 2009.

What industries has Andy Sim worked in?

Mostly hospitality and tourism. He has delivered work for Angkor Miracle Resort & Spa, Borei Angkor Resort & Spa, NagaWorld Casino & Resort and Thansur Bokor Casino & Resort, and served as Group Creative Director for Memoire Resort & Spa — alongside e-commerce, corporate and real-estate clients.

Where is Andy Sim based?

Siem Reap, Cambodia. Angkor Design also has a studio in Phnom Penh, and works with clients worldwide.

How can I hire Andy Sim?

Request a free consultation through the Angkor Design website and he will reply within one business day with a plan, timeline and fixed quote. You can also reach the studio on Telegram, WhatsApp or Messenger.

What is Andy Sim's full name?

His full name is Kamsan Sim. Andy Sim is the name he works under and the one used throughout Angkor Design — every byline, this profile and every project page.

Who founded Angkor Design?

Andy Sim founded Angkor Design and is its Creative Director. The studio has been building websites, online stores and mobile apps from Cambodia since 2005, with offices in Siem Reap and Phnom Penh.

What does Andy Sim write about?

Search and the web as a working business: SEO, answer engine optimisation and generative engine optimisation, domains and hosting, website speed and security, hospitality websites, and mobile apps. He has published more than 120 articles on angkordesign.com.

Has Andy Sim judged or spoken at any events?

In October 2025 he was one of the judges at the Turing Hackathon Cycle 9 in Siem Reap, organised by the Techo Startup Center.

What free tools has Andy Sim published?

Angkor Design publishes 29 free tools, ten of them written for Khmer — including Khmer Unicode typing practice for the NiDA keyboard, a Khmer writing check, a Limon converter and a Khmer word counter — alongside WHOIS, DNS, SSL, email deliverability and AI readiness checks. All of them are free, with no account.

Why work with Andy Sim?

Because the person who quotes the project is the person who runs it. He has spent 25 years in the work — website design and development, hosting, mobile apps and UI/UX — and more than a thousand businesses have been through it with him since 2005. Much of that is hospitality: hotels and resorts across Cambodia, where a website has to take a booking, not just look good. He works in Khmer and English, agrees a timeline and tells you before a date moves, and stays with the site after launch rather than handing over a folder and disappearing.

Does Andy Sim speak Khmer as well as English?

Yes — both. Meetings, briefs, training and support can be in Khmer or English, whichever your team is comfortable in, and content can be written and published in either.

What do you get before you commit to anything?

A free consultation, and the plan that comes out of it: a draft sitemap for the site, the page architecture underneath it, and — for an app — the list of features worth building first and the ones that can wait. It is yours whether or not you go ahead. Most budgets are lost to pages and features nobody needed, so the planning happens before the quote rather than after it.

Does Andy Sim design logos as well as websites?

Yes. Logo and brand basics are part of the design work when a business needs them — a logo, its use across the site, and the type and colour that go with it — alongside UI/UX design for the website or app itself.

Does Andy Sim deliver projects on time?

That is the commitment: an agreed timeline at the start, one person responsible for it, and word before a date moves rather than after. Most messages are answered within the hour, and the studio has been running since 2005 — long enough that projects are built to be maintained, not just delivered.

Articles by Andy

All 126 articles
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