Definition
The Local Pack is a feature in Google Search that displays a list of local businesses that are relevant to a user’s search query. It appears at the top of the search results page.
The Local Pack is a prominent feature in Google Search results that appears when a user makes a location-based query. It typically consists of three key elements:
- A map showing the locations of relevant businesses
- A list of three local business listings
- Essential information about each business
Examples
If a user in Siem Reap, Cambodia searches for “hotels near me” or “hotels in Siem Reap,” they would see a Local Pack at the top of the search results. This Local Pack would show:
- A map of Siem Reap with pins indicating the locations of hotels is listed.
- Three hotels listings with their names, addresses, ratings, and other key details
- An option to view “See more —> ” which expands the list of businesses