Definition: Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI-powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language models. Unlike traditional SEO, which focuses on search engine rankings, GEO aims to make content a preferred source for AI tools when generating responses to user queries.
Examples of GEO in Action
- AI-Friendly Content Structure:
- A recipe website improves content structure with labeled sections (ingredients, steps, nutrition) for easier AI parsing and recipe recommendations.
- Entity-Rich Product Descriptions:
- E-commerce sites boost product descriptions with detailed specs, uses, and comparisons, increasing chances of AI citation for product recommendations.
- Conversational FAQ Optimization:
- A SaaS company updates its FAQ to match AI assistant-style queries about their services.
